Straight answers, no billable hour attached

Spirit Arrow is a communications and consulting practice in Fort Worth, Texas, serving small and medium sized businesses. The firm handles strategic communications, public relations and media relations, leadership and organizational communication, and public affairs for government and mission-driven organizations. It is led by Fredrick O. Williams, a retired U.S. Army Lieutenant Colonel with a master's degree in Strategic Communication.

Fredrick O. Williams is the Senior Consultant and Media Director of Spirit Arrow Communications & Consulting. He is a retired U.S. Army Lieutenant Colonel with more than twenty years of leadership experience and over seven years in Army Public Affairs. He holds a Master of Arts in Strategic Communication from Regent University and a Master of Arts in Management and Leadership from Webster University, and is certified in Risk Communication by the University of Texas at Arlington.

Spirit Arrow is based in Fort Worth, Texas and works throughout the Dallas-Fort Worth metroplex, including Arlington, Keller, Southlake, Grapevine, North Richland Hills and Denton. Remote engagements are available nationwide.

Spirit Arrow prices by engagement rather than by the hour, because the work is worth what it changes, not how long it takes. Project engagements, monthly retainers and one-time assessments are all available. Pricing is discussed on the free discovery call once the scope is clear.

Yes. The discovery call runs about thirty minutes, costs nothing and carries no obligation. If communication is not your actual bottleneck, Fred will say so on that call rather than sell you an engagement that will not help.

Marketing generates demand for a product. Strategic communications decides what the organization stands for and makes sure every audience, including employees, partners and the public, receives that message consistently. Marketing that runs without a communication strategy underneath it tends to produce activity without position.

Frequently. An agency executes campaigns. Spirit Arrow works a level above that, defining the message and the strategy the agency then executes against. The two roles complement each other, and the agency usually does better work once the message platform exists.

Crisis communication is the prepared response for the day something goes publicly wrong: an accident, a lawsuit, a bad review that spreads, an employee incident. Small businesses need a plan more than large ones do, because they have no communications department to improvise one. Fred is certified in Risk Communication by the University of Texas at Arlington and builds these plans before they are needed.

Army Public Affairs is professional communications work under conditions where the cost of a mistake is high and the audiences are hostile, skeptical and simultaneous. The discipline transfers directly: know your audience, tell the truth quickly, stay on message and never let the story write itself.

Discovery calls are usually available within a few days. An assessment typically takes two to three weeks depending on how much material there is to review. Ongoing work begins as soon as the plan is approved.