Twenty years of command behind every word
Fredrick O. Williams spent his career communicating where the stakes were not theoretical. Spirit Arrow brings that same discipline to businesses in Fort Worth and across Texas.
Led by a retired U.S. Army Lieutenant Colonel · Fort Worth, Texas · Free 30-minute call
Fredrick O. Williams
Senior Consultant & Media Director
- Lieutenant Colonel, U.S. Army (Retired)
- M.A. Strategic Communication, Regent University
- M.A. Management & Leadership, Webster University
- Professional Scrum Master I
Communication where the stakes were not theoretical
Fredrick O. Williams retired from the United States Army as a Lieutenant Colonel after more than twenty years of leadership. For over seven of those years he worked in Army Public Affairs, the discipline of telling an institution's story accurately and fast to audiences that include the press, the public, families, and Congress, often at the same time and often on a day nobody planned for.
He was a published military journalist, with bylined reporting in the JBLM Northwest Guardian covering the 7th Infantry Division at Joint Base Lewis-McChord. Since 2016 he has served as Military Liaison to the Association of the United States Army, Captain Meriwether Lewis Chapter, representing the Army on Capitol Hill and advocating for soldiers and their families.
Rather than treat two decades of practice as sufficient, he went and studied the field formally. It was his second master's degree. The first, in Management and Leadership from Webster University, reflects a conviction he still holds: a communication strategy is worthless if the organization underneath it cannot execute.
He then did the unglamorous thing and worked the craft from the agency side, handling public relations for corporate and nonprofit clients at a Fort Worth agency. Press releases to AP Style. Media lists. Pitches to reporters who owe you nothing. Coverage analysis afterward to see what actually moved.
Spirit Arrow Communications & Consulting is where all of it comes together, serving small and medium sized businesses across Fort Worth, the Dallas-Fort Worth metroplex and, remotely, the rest of the country.
In the Army you learn quickly that the message you intended is irrelevant. The only thing that counts is the message they received.
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Years leading teams and missions
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Years in U.S. Army Public Affairs
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Master's degrees in communication and leadership
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Serving Texas businesses since
Everything here is verifiable
No inflated titles, no vague claims about years of combined experience. This is the actual record.
Retired U.S. Army Lieutenant Colonel
Two decades of command experience, where a message that lands wrong is not a bad quarter. It is a mission failure.
7+ years in Army Public Affairs
Published military journalist with six bylined articles in the JBLM Northwest Guardian covering the 7th Infantry Division.
M.A. Strategic Communication
Regent University, 2023, 3.93 GPA. The academic backbone behind every messaging strategy Spirit Arrow writes.
M.A. Management and Leadership
Webster University, 3.86 GPA. Communication strategy is worthless if the organization behind it cannot execute.
Certified in Risk Communication
University of Texas at Arlington, Division for Enterprise Development. Training built for the day the story turns against you.
Military Liaison, AUSA
Captain Meriwether Lewis Chapter since 2016, representing the Army on Capitol Hill and advocating for soldiers and their families.
Four things you can count on
You get told the truth first
If communication is not your bottleneck, you will hear that on the free call rather than after you have paid for an engagement that could not have helped.
Everything lands in writing
Findings, plans, message platforms and recommendations arrive as documents you own, specific enough that someone else could execute them.
One person, start to finish
The person on the discovery call writes the plan, drafts the release and coaches your team. There is no handoff to a junior you never met.
Internal before external
Your people hear it before the public does. Every time. A team that learns company news from Facebook stops believing leadership, and that damage is slow and expensive.
Service did not stop at retirement
Fred has served as Media Associate at Encounter Church in Fort Worth since 2021, leading technical operations and mentoring staff on digital production systems. He has also worked as a lead teacher in the Keller Independent School District, and he continues to represent the Army through the Association of the United States Army.
These are not resume filler. Volunteer-driven teams, classrooms and advocacy work are all environments where you cannot compel anyone to listen. You have to earn it with the message.
Media Associate, Encounter Church
Fort Worth. Production, digital systems and staff mentoring since 2021.
Military Liaison, AUSA
Captain Meriwether Lewis Chapter. Capitol Hill advocacy for soldiers and families since 2016.
Published military journalist
Six bylined articles, JBLM Northwest Guardian, covering the 7th Infantry Division.
Thirty minutes will tell you whether we are the right fit
No pitch deck, no obligation. Describe what is not working and you will get an honest read on whether communication is your actual bottleneck. If it is not, you will hear that too.
Fort Worth, Texas · Serving Dallas-Fort Worth and clients nationwide